Unproductive time is the time the employee does not work and uses personal values:
- missing in the workplace: break, bite, dinner.
- He uses programs and sites that he doesn’t need to perform direct working duties.
You can take it to non-productive resources: ISQ and Skype, chat and email, social network browsing (Facebook, VKontakte, Twitter, etc.), and all kinds of fun stuff.
The marketing is marketing, for which given resources are working tools.